RECIPES FOR NEW PRODUCTS

REPORTED PROBLEM

A company reported a need to develop a new product, other than the ones commercially available, due to enhance its product range and raise its market competitiveness.

ACTIONS

We consulted relevant literature in order to look for possible modifications of relevant products. The production process as well as raw materials, equipment and technologies being used were all analysed. We suggested new product versions, followed by some prototypes being manufactured. We improved selected prototypes and chose separate recipes (for specific versions).

EFFECT

  • Product range enhancement
  • Introduction of a new, better product on the market
  • The company generated profit – the new product is more attractive than the other commercially available.